City
Epaper

Acquisition of brand 'Pureit' by A. O. Smith completed, announces HUL

By ANI | Updated: November 1, 2024 14:10 IST

New Delhi [India], November 1 : FMCG major Hindustan Unilever Ltd on Friday announced it has completed the sale ...

Open in App

New Delhi [India], November 1 : FMCG major Hindustan Unilever Ltd on Friday announced it has completed the sale and divestment of its water purification business brand 'Pureit' to American company A. O.Smith Corporation.

On July 15, HUL's Board gave approval for the sale and divestment of 'Pureit' including the trademarks, copyrights and other intellectual properties and identified assets and contracts associated with the business, to A. O. Smith India Water Products Private Limited.

Pureit offers a broad range of residential water purification solutions, primarily in India.

"Pureit complements our premium brands in the market and their strength in e-commerce will allow us to expand our presence in that channel," said A. O. Smith Corp's Chairman and Chief Executive Officer Kevin J. Wheeler, said in a statement today.

"This acquisition aligns with our strategy of adding scale and enhances our premium water treatment product portfolio and distribution footprint," Wheeler added.

Pureit was first launched in 2004 in Chennai, to provide accessible and safe drinking water to the fast-growing populations of South Asia, and beyond.

Sreenivas Narayanan, General Manager - Pureit said that this partnership with A. O. Smith empowers us to deliver even more advanced, reliable, and accessible solutions to address the evolving water purification needs in India.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Open in App

Related Stories

CricketZaheer Khan stats LSG will stick to the plan that NCA has developed for Mayank

Cricket"Bowlers did a great job": RCB skipper Rajat Patidar after registering win over Delhi Capitals

InternationalUkraine offers condolences to Canada after "heartbreaking" Vancouver festival tragedy

Other SportsIndia wins big at 2nd Asian Yogasana Sport Championship with record 83 Gold Medals!

Cricket"It was a top win, especially looking at the surface": Virat Kohli reflects on RCB's victory over DC

Business Realted Stories

BusinessSolid monetary frameworks helped emerging markets navigate recent crises: Gita Gopinath

BusinessPiyush Goyal lashes out at Big Pharma for evergreening patents

BusinessSEBI joins DigiLocker to reduce unclaimed assets, protect nominees’ interests

BusinessOver 170 million lifted above poverty line in India, Modi government and Congress claim credit

BusinessIndia, as fastest growing economy, is ideal investment destination: RBI Governor