With rising property rates and mortgage rates, homeownership in the Dallas-Fort Worth area has become increasingly challenging. Bob Lovell and HMS Inc. are transforming the real estate market by empowering buyers with the tools and data they need to make informed choices. Using innovative solutions and personalization, Bob Lovell, HMS is making homeownership an achievable goal for families across the Dallas-Fort Worth region. Bob Lovell has made it his mission to bridge the gap between homeowners and their dream home by simplifying the process of homeownership. Lovell was inspired to help owners after his own particularly challenging life journey. At 11, Lovell was forced to become the primary provider for his family as his father was left disabled after an accident. Lovell’s grit and determination led him to manage both school and work to ensure his siblings were taken care of.
At 17, he enlisted in the army. After two years, he was again forced to cut short this journey with a hardship discharge to take care of his ailing parents. Despite his personal challenges, Lovell’s faith and resilience were unwavering. He persevered to build a successful career in the insurance sector, ultimately supporting American soldiers abroad and securing a comfortable life for his parents in Florida. In 1997, Lovell fulfilled his long-cherished dream of becoming an entrepreneur with the launch of HMS Inc. Driven by his own disappointing home purchase experience, Lovell wanted to change the system for many others like him. He conceived Home Marketing Services, Inc. (HMS) to provide honest, reliable, and client-centric real estate services. “Homeownership is becoming increasingly challenging in our market driven by greed and profits. For first-time home owners the issues are even more compounded. The journey should be buyer-focused and not agent focused,” says Lovell.
HMS’s approach to the home buying process is a refreshing change from the conventional practices. HMS’s real estate process is designed to understand and meet the specific needs of homebuyers. There are thousands of renters in the DFW real estate market for whom homeownership remains a distant dream. HMS’s overarching aim is to help people who are renters and who have never experienced homeownership. In the past 27 years, HMS has helped over 15000 families get out of the rent race and become first time homeowners. Bob Lovell, HMS Inc has made the American dream a reality for countless renters. Lovell’s interest in community service and the larger interest of others extends beyond business. He is a known philanthropist in the Dallas Fort Worth community, supporting veterans and a number of homeless shelters. He has become synonymous with his ad campaign tagline “Bless Your Heart” and the team at HMS also actively images with charities and community service.
In the real estate market, HMS has made its mark by prioritizing clients’ needs. Lovell has carefully trained the team of experts at HMS to treat every client with the same passion and enthusiasm. In their unique process, they interview each buyer thoroughly to understand expectations including desired neighbourhoods, amenities, and features. They then tailor the process to meet the client’s individual needs. In case the existing inventory fails, HMS uses its network of top-tier builders to offer tailored solutions, enabling clients to transition from renting to owning. However, HMS’s journey has been far from smooth, having faced multiple challenges such as economic crises, the slowdown of 2008, and the pandemic. That has not deterred HMS from its goal of transforming the Dallas-Fort Worth Real Estate market. The company’s dedication to assisting individuals in achieving the American Dream of homeownership is evident in its continued growth and commitment to service. Bob Lovell, HMS Inc’s story is proof of the power of perseverance and dedication to family. From a young breadwinner to a successful entrepreneur, Lovell's journey serves as an inspiration. HMS Inc., under his leadership, is not just transforming the real estate landscape but also changing lives. By making homeownership accessible, HMS is helping to build a better future for the Dallas-Fort Worth community. As HMS Inc. continues to evolve, it remains committed to its founding principles of integrity, education, and personalized service. “Our success stories inspire us. We will continue to serve the residents of the Dallas-Fort Worth area to ensure they make their home ownership dream a reality.”
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