Sara Tendulkar has joined the Global e-Cricket Premier League (GEPL) as Mumbai franchise owner for its highly anticipated Season 2.The GEPL, played on the widely popular Real Cricket game with over 300 million downloads, is the world's largest e-cricket and entertainment league. After a blockbuster inaugural season, Season 2 has already seen a fivefold jump in interest, recording over 910,000 player registrations. With more than 2.4 million minutes of streamed content across JioCinema and Sports18, and a reach exceeding 70 million across platforms, the league has rapidly become a key player in the esports and cricket entertainment space.
Sara Tendulkar, expressing her excitement, said, "Cricket has been an integral part of our family. Exploring its potential in e-sports is thrilling. Owning the Mumbai franchise in GEPL is a dream come true, merging my passion for the game with my love for the city. I'm eager to collaborate with our talented team to build a beloved e-sports franchise that inspires and entertains."
Rajan Navani, CEO & Founder of JetSynthesys, welcomed Sara, calling her "a true representation of the Gen Z creator and influencer ecosystem." He added, "Her passion for sports and esports, along with her strong public connect, makes her an ideal partner as we take esports deeper into the fabric of India." Sara joins a distinguished group of entrepreneurs including Zerodha's Nikhil Kamath, Accel's Prashant Prakash and 'Shark' Peyush Bansal, further elevating the league's profile. Building on its successful debut, GEPL Season 2 will introduce: expanded team formats and advanced league dynamics, enhanced competitive intensity with elite players together with cutting-edge gameplay powered by Real Cricket 24, known for its strategic depth and realism. The season will culminate in a high-stakes grand finale in May 2025, where the top teams will battle for the coveted title of ‘e-Cricket Icon’ on the global stage.