Recognising India's unsung selfless heroes who have gone out of their way to help those in need during the COVID-19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery Channel, are launching #BharatKeMahaveer.
The campaign will celebrate Indians who have shown extraordinary kindness - extending a helping hand to the vulnerable, going that extra mile - selflessly and without any expectation.
As part of the campaign, Bharat Ke Mahaveer, a three-part series will air on Discovery Channel to celebrate the actions by 12 champions from across India who, through their exemplary actions have been spreading a ray of hope, coming together in strength and solidarity.
The series will be co-hosted by the UN Secretary-General's SDG advocate Dia Mirza and actor Sonu Sood, who was recently conferred the 'Special Humtarian Action Award' by the Government of Punjab for his humtarian efforts during the COVID-19 crisis.
Speaking about the initiative, Amitabh Kant, CEO, NITI Aayog, said, "Throughout this global crisis, we have seen countless stories of individuals across the country who have gone beyond their call of duty."
"Even in the Aspirational Districts, despite facing greater developmental challenges, people came forward in a tremendous display of humty. We are happy to have come together with Discovery and the UN in India for this initiative to recognise these stories," added Kant.
Bharat Ke Mahaveer celebrates luminous stories of solidarity - where, whether through food distribution, providing medical care, donating their life savings or feeding a stray mal - India - of all ages, and today still - has shown a strong sense of togetherness in times of crisis.
Bharat ke Mahaveer co-host and UN Secretary-General's SDG Advocate Dia Mirza said, "Over the past few months, India has shown the world that when people come together, they can overcome any adversity. Instead of self-interest, we have seen an outpouring of solidarity during the pandemic."
"People are banding together to spread love, compassion and positivity through their actions, thereby ensuring that the most vulnerable are not left behind. I am proud to call myself an Indian and proud to be part of this excellent initiative," added Mirza.
"The recent time has been painful for humty. During this time, some individuals with an extra-ordinary sense of empathy for fellow citizens gave away everything they had," said Sonu Sood, who is also the face of the campaign, along with Dia Mirza.
"The almighty has been benevolent to me, and has given me means to help others, and I tried in my small way, but some of the stories I have read are of individuals with limited means but who with their strong will - moved mountains. The world will know more about these heroes through Bharat Ke Mahaveer," added Sood.
Bharat Ke Mahaveer will commence with Phase 1 in the month of November on Discovery and Discovery HD Channels. Viewers can also stream the show on Discovery Plus app.
( With inputs from ANI )
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