New Delhi, July 5 Clothes are one of the basic needs of human existence, which is why even during lockdown, the apparel industry witnessed a steady demand. Demand from Western markets helped the Indian Textile sector stay afloat, says Avinash Mane, Commercial Director, South Asia, Lenzing Group.
Mane shares his views on the challenges the Indian textile industry faced due to the pandemic and what role technology has to play in the future of the apparel industry.
Q: How has the Indian textile industry responded to the challenges experienced by Covid-19 over the past year?
A: The textile sector is one of the biggest contributors to the national economy and a large employment generator. India's textile sector is unique with it being one of the finest in the world producing around 15 per cent of total industrial production and contributing around 30 per cent to total exports.
The sector did face its share of challenges over the last year. While the domestic retail went on pause last summer, the export orders from European and American region also dried. But despite the issues, the industry has kept afloat. Specially post the first wave when orders from western countries started flowing in. The recovery, which was export driven, was visible from early this year. Clothes are one of the basic needs of human existence, which is why even during lockdown, the online apparel industry witnessed a steady demand.
According to a recent report by the Indian Ratings and Research agency
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