Get the luxe look for less

New Delhi, Dec 26 Growth in the beauty industry is set to accelerate ten folds, driven by consumer desires to look gorgeous at all times. Clean and natural beauty brands are participating in promoting a healthy lifestyle which will benefit all in the long run. Forget anti-aging, think health aging. There are many ways in which we can look glam, not necessary to spend a bomb to look gorgeous and luxe. Sometimes when we want to splurge on things to make us look good, our wallet refuses to cooperate.

* Digital marketing and social media are revolutionising the way consumers engage with brands and shop for beauty products, beauty brands must embrace that. Thus, a growing number of beauty brands and retailers are utilising data and technology, including algorithms, apps, scanners, augmented reality

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