Myntra, AJIO rebound as fashion shopping surged in 2020

New Delhi, Dec 24 With the novel coronavirus bringing the world to its knees early this year, India went into various stages of lockdowns. Retail stores/malls/high-end streets went silent, frequent and not-so-frequent shoppers hid inside their homes and it appeared as if 2020 would spell doomsday for the Indian businesses.

Nearly 10 months later, the scenario is strikingly impressive for the online retailers and fashion shopping platforms who raked in record moolah post lockdowns amid festive cheers, as Indian masses went into the 'revenge shopping' mode, also infusing life into the smaller online players other than Amazon and Flipkart.

The festive online sales in India beat industry estimates to clock $8.3 billion

( With inputs from IANS )

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