With Bose freaking out at being charged Rs 442.50 for two bananas by JW Marriott in Chandigarh, the industry is responding to a business preposition through tongue-in-cheek slogans on the social media.
Godrej's retail chain Nature's Basket markets itself by saying, "There is no reason to say Na-Na to our bananas #RahulBoseMoment".
It priced a pair of bananas at Rs 14 after putting a cross on Rs 422.50.
On July 22, the actor shared a video on Twitter showing how JW Marriott charged him Rs 442.50 for just two bananas.
"Protect your family from financial insecurity after you at the cost of 2 bananas and protect them from the lemons that life might give them," said Policybazaar.com.
Budget lodging brand OYO too has come out with a cheeky comparison.
"Don't slip," said an Oyo Rooms advertisement showing a banana peel. "For Rs 422 you can get a whole room."
Taj Mumbai has come out with offer by saying they serve complementary bananas and seasonal fruits.
Another grocery vendor Reliance SMART says: "People may be #GoingBananas over the cost of bananas, but the price of bananas at the Reliance SMART superstore will make you go ga ga. Visit today! #SMARTgiri #RahulBoseMoment"
Pizza Hut compared Rs 442 banana to its Rs 99 pizzas.
"You paid Rs 442 for a fruit instead of getting the tastiest pizza just at Rs 99," it said.
Taking a jibe, Pizza Hut advertisement adds, "Are you bananas?"
Added food-delivery site Zomato: "You could get a banana milkshake and banana split in less than the amount the 52-year-old actor paid for his bananas".
To rub salt to injury, the Chandigarh Excise and Taxation Department has slapped a fine of Rs 25,000 on JW Marriott for overcharging after Bose's tweet.
( With inputs from IANS )