Mumbai, Oct 27 In recent days, people passing by some of the biggest fashion hubs in Mumbai rub their eyes in disbelief at what they behold.
Instead of the familiar eye-catcher multi-hued designer garments hanging in the windows, they witness luscious fresh vegetables, fruits, groceries, farm and dairy products, masalas, et al, beckoning them inside.
Some of the big brand names that have embraced the transformation include Benzers, Roopam, Amarsons in Mumbai and the trend has been picked up by thousands of similar big and small fashion hubs around the country, say industry players.
After encountering a gloomy business scenario with all the major festivals starting from Holi
( With inputs from IANS )
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