The campaign allows the versatility of rugs to transform homes and set the tone for any space without breaking the bank. The latest collection of rugs includes a pet friendly collection and also an in and outdoor collection. The themes of Spectrum, Golds, Black & White, Red Earth, Naturals, Into the Blue, Yellow Glow, The Greenhouse, Plains and Teens are combined with alluring textural details and sophisticated movement of colours.
Speaking about the campaign Shahrukh said in a statement: "Every advertisement that we have done, I think has grown just like brand D'Decor has. About Rugnovate, I feel it is a great concept that will be loved by the customers I really enjoyed the experience and look forward to doing more amazing work together."
Conceptualised by Wunderman Thompson, the idea for the new campaign came from the consumers themselves when asked what a rug meant to them. It was that one touch in the room that transformed it into a personal space, expressing their individuality. Taking it a step further, it was the simplest way by which a room can be designed with a brand new look.
Sanjay Arora, Managing Director of D'Decor, said in a statement: "Rugs are an integral part of our product offerings and not only add character, but also elevate the look and feel of a room. D'Décor has always been committed to providing a variety of solutions when it comes to the home décor and home furnishings.
"Our beautiful collections of rugs are guaranteed to provide a style option for every home and will surely meet everyone's personal style. The Rugnovate film has a very warm theme for actual homes and is weaved around how families share small moments of joy every day."
( With inputs from IANS )