The Ultimate Trolls, a pioneering meme page founded by Anusheel Chowdry in February 2015, has become one of the most influential platforms in India’s digital landscape. What began as a humble venture in Chennai now commands a loyal audience of over 800,000 followers, with an incredible 350 million monthly reach. Despite being relatively small compared to other major meme pages, The Ultimate Trolls has one of the highest engagement rates on Instagram, often surpassing even the largest accounts. This achievement is a testament to Anusheel’s understanding of audience engagement and the evolving social media ecosystem. Celebrities such as Urfi Javed, Raveena Tandon, and Shikhar Dhawan are among the notable personalities who have liked its posts, showcasing the page’s wide appeal.
Despite having only 800,000 followers, The Ultimate Trolls has achieved remarkable success, with its top three reels amassing 50 million, 45 million, and 35 million views—an impressive feat that many larger meme pages with significantly more followers have struggled to accomplish. The Ultimate Trolls has carved a niche in the meme community by combining humor with hard-hitting social messages. The platform addresses relevant social issues, from online harassment to women’s rights, using a comedic lens to raise awareness and inspire change. In fact, The Ultimate Trolls has successfully helped numerous women get justice, proving that humor can be a powerful tool for social impact. Recognizing this unique blend of humor and activism, political parties have approached Anusheel and his team to leverage the platform’s reach for election campaigning.
Beyond social causes, The Ultimate Trolls has also supported emerging talents in India’s entertainment industry. The platform has been a major supporter of popular influencers like Harsh Beniwal and Ashish Chanchlani during their early careers, helping them gain visibility and reach wider audiences. Today, Anusheel’s page collaborates with big brands like Myntra, Dream11, Reliance, Sony Liv, and Amazon, solidifying its role as a significant player in the Indian digital marketing landscape. These collaborations have not only expanded the page’s influence but also highlighted its relevance across various industries. With a team of five dedicated members, The Ultimate Trolls continues to push the boundaries of meme content in India. From promoting social issues to staying on top of the latest trends in entertainment and news, Anusheel Chowdry’s creation has become a comprehensive media platform that resonates with people from all walks of life. As one of the first ten meme pages in India, The Ultimate Trolls stands as a testament to the power of creativity and community-driven content, shaping the future of online humor and influence.