Barc india - Latest News Update, Information, Photos & Videos on Barc india at Lokmat Times

New Delhi, April 2 Superstar Rajinikanths television debut on the Discovery channel show "Into The Wild with Bear Grylls" has not surprisingly turned out a superhit affair.The premiere on Discovery Network across 12 Discovery channels delivered the highest rated TV show in the genre this year, and the second-highest ratings in history of the genre, delivering an impressive four million impressions.The cumulative reach of the March 23 premiere across the network was 12.4 million, which is 86 per cent higher than the previous four weeks. The premiere helped the network garner 89 per cent share in the infotainment genre. The slot viewership grew five times as compared to the previous four weeks.The simultaneous premiere of the show on the regional entertainment brand DTamil grew the slot by 20 times, and helped DTamil nudge ahead of leading regional channels including Colors Tamil, Jaya and Raj TV during the slot. The information is as per the finding by BARC India.The show also created huge buzz on the social media with #ThalaivaOnDiscovery reaching out to 1.41 billion individuals delivering 3.32 billion impressions, as per Meltwater.In January, Ranjinikanth visited Karnataka's Bandipur Tiger Reserve to shoot for the Discovery channel's new programme.Last year, Grylls had hosted Prime Minister Narendra Modi in the show, which was shot at the Jim Corbett National Park in Uttarakhand. Grylls has also hosted prominent celebrities in the past such as then sitting American President Barack Obama, Kate Winslet, Roger Federer, and Julia Roberts.sug/vnc( With inputs from IANS )

Home

City

Latest News

Cricket

LT Premium

National

International

Maharashtra

Opinions

Chhatrapati Sambhajinagar

Nagpur

Entertainment

Photos

Business

Technology

Sports

Lifestyle

Social Viral

Lokmat Games

Health

Pahalgam Terror Attack

Tahawwur Rana

IPL 2025

CM Devendra Fadnavis

Mumbai Local

Weather Update

Barc IndiaFOLLOW

Barc india, Latest News

Business :Partho Dasgupta shares views on the policies of the government on fake news

With power comes responsibility. This famous quote is true for people, businesses, organizations, and will always be the core point in dealing with people. ...

National :MIB asks BARC to release news ratings with immediate effect

Ministry of Information and Broadcasting, has asked BARC to release the News ratings with immediate effect and also to ... ...

Maharashtra :Maharashtra: Former BARC CEO Partho Dasgupta arrested in TRP scam case

Former Broadcast Audience Research Council (BARC) CEO Partho Dasgupta has been arrested from Pune in TRP scam case on ... ...

Lifestyle :BARC India remains committed to its stakeholders

Mumbai, Oct 17 Broadcast Audience Research Council (BARC) India on Saturday released a statement underlining the fact that ... ...

Entertainment :Rajinikanth's TV debut on 'Into The Wild' is a TV rating topper

Superstar Rajinikanths television debut on the Discovery channel show "Into The Wild with Bear Grylls" has not surprisingly turned out a superhit affair. ...