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The campaign allows the versatility of rugs to transform homes and set the tone for any space without breaking the bank. The latest collection of rugs includes a pet friendly collection and also an in and outdoor collection. The themes of Spectrum, Golds, Black & White, Red Earth, Naturals, Into the Blue, Yellow Glow, The Greenhouse, Plains and Teens are combined with alluring textural details and sophisticated movement of colours.Speaking about the campaign Shahrukh said in a statement: "Every advertisement that we have done, I think has grown just like brand D'Decor has. About Rugnovate, I feel it is a great concept that will be loved by the customers I really enjoyed the experience and look forward to doing more amazing work together."Conceptualised by Wunderman Thompson, the idea for the new campaign came from the consumers themselves when asked what a rug meant to them. It was that one touch in the room that transformed it into a personal space, expressing their individuality. Taking it a step further, it was the simplest way by which a room can be designed with a brand new look.Sanjay Arora, Managing Director of D'Decor, said in a statement: "Rugs are an integral part of our product offerings and not only add character, but also elevate the look and feel of a room. D'Décor has always been committed to providing a variety of solutions when it comes to the home décor and home furnishings."Our beautiful collections of rugs are guaranteed to provide a style option for every home and will surely meet everyone's personal style. The Rugnovate film has a very warm theme for actual homes and is weaved around how families share small moments of joy every day."( With inputs from IANS )

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