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days, there were factors due to which films had, what was called, repeat value. In Sholay the specialeffects and stereophonic sound as well as the films dialogue drew repeat footfalls. Deewaar because ofAmitabh Bachchan's fiery performance as well as the dialogue. In Rajesh Khanna starrer, Dushman, onesong, Vaada tera vaada, was enough the get the audience back again and again.There have been many such examples. In fact, this surging popularity of films' dialogue prompted themusic company, Polydor India, to start a new trend of releasing dialogue tracks on cassettes and in thecase of Sholay, which had a weak music, dialogue cassettes sold many times more than the musicalbum!All this glory of repeat audience was lost to the piracy when the films were overnight copied on piratedVideo Cassettes and released in the market the same day as the film released. There was also nostopping as the piracy moved from Video Cassettes to cable networks and fresh films were beamed rightinto the households. However, the Rajshris had the advantage of an all India distribution network as wellas sub-offices in distant parts.Hum Aapkke Hain Kaun..! was inspired from Rajshri Productions' earlier small budget home production,Nadiya Ke Paar (1982), a rural loves tory. Though the film went generally unnoticed in rest of thecountry, it was a major hit in parts of UP, especially Eastern UP and Bihar. Hum Aapke Hain Kaun..! wasmodernised to suit the prevailing tastes.Piracy did not affect Hum Aapke Hain Kaun..! The company made sure that each print of the film was inthe possession of a company appointed security man and the print remained in his possession when notbeing screened. Also, by that time, the film's praises had reached a pinnacle and every film lover wantedto catch it at a cinema hall.1980s and 90s films offered a varied fare. While Amitabh Bachchan films dominated till mid-1980s, thefield was also open to films with other stars. However, a new lot of actors made inroads in 90s withAamir Khan, Salman Khan, Shah Rukh Kahn and so on. Anil Kapoor, Sunny Deol, Sanjay Dutt, Sunny Deoland Jackie Shroff continued to have their following.Among all these, it was in 1994 that Rajshris' Hum Aapke Hain Kaun..! released. It was like no other filmseen so far. The film ran through 3 and half hours and contained as many as 14 songs! And, there was nosolid script, so to say, to hold either the duration or the 14 songs. If at all the film had a story to tell, itwas during the penultimate 40 minutes or so before it came up with a happy ending sending out adelighted and contented audience. (Most wanted to see the film again!)The mainstay of Hum Aapke Hain Kaun..! was its music and the way it was used in the film. After all, itwas not easy to find slots for 14 songs in a film and, then, to justify them. Yet, the music set the tone forthe film from the very onset with the title song, Hum aapke hain kaun.A slow but melodiouslysoothing number.When it comes to film fraternity, every other producer seems to know better than the one who made afilm. So, there was criticism for the length of the film as well as the number of songs. A verdict of flopwas passed even before the film could release! Going by various suggestions, the producers went on toreduce the length by one and a half songs from the 14 numbers. The film belied all predictions and wenton to become a blockbuster like no other film so far. The deleted songs were added back and that didnot deter the audience from coming again, and again.Music played a very vital role in all Rajshri production yet, surprisingly, they never went after big named,established composers. When the Rajshri Productions founder, Tarachand Barjatya, made his first film,Aarti in 1962, he assigned to music composing to Roshan. But, thereafter, the production house signedbudding composer duo, Laxmikant Pyarelal, for their next five films. Starting with Dosti, the music for allfive films, Taqdeer, Jeevan Mrityu, Piya Ka Ghar and Uphaar, was hit, whatever the fate of the films.The Rajshris continued to work with new or lesser known composers and, for Hum Aapke Hain Kaun..!they repeated Raalaxman, who gave the hit music for director Sooraj Barjatya's debut directorialventure, Maine Pyar Kiya (1989). Now, that was a gutsy move since, till then, Raamlaxman were knownfor composing music for mainly Marathi films! The result, the film boasted of a variety of songs, from melody to funto foot tapping kind. No song drove a viewer to a loo break (as was the norm in those days with boringsongs).Hum Aapke Hain Kaun..! was way different from the kind of films being made around the time. Duringits 3.30 hrs duration and 14 songs, most of the film was about a family gathered to prepare andcelebrate a forthcoming wedding in the family. Mostly, the screen was kept full of characters generallyhaving fun, singing and dancing. The story comes with a twist in the proceedings only much later. But,what still made the film tick was its very Indian-ness, the values, traditions and spirit of sacrifice for thefamily; feelings lying deep down in all Ind, still.The Rajshri Productions, which also had its in-house distribution network, Rajshri Pictures PrivateLimited, always experimented with their release strategy. Though a high end production, Hum AapkeHain Kaun..! was given a limited screen with just a SINGLE screen to start with. As the film kept ongenerating more footfalls, the screens were increased. The film went onto celebrate 25 to 100 week runin almost all major cities.At about 31 crore real time box office collection figures, it was the biggest hit of its time (Not adjustedfor inflation etc since the take home of that time is what matters). And, that was the era of lakh and afew films, if at all, crossed a one crore mark! What is more, it inspired many big production houses totake to similar film themes appealing to universal audience, as in family included. No action, no negativecharacters as in villains.@The Box Office*Game Over, a film made for the Tamil and Telugu market, is dubbed in Hindi for a wider audience.However, a film made in any other Indian language dubbed in Hindi does not normally work. Also, thefilm had no face value to attract the audience.*Bharat drops heavily in its second week. Collecting just about 23.5 crore as its two week (17 day) totalstands at about 199 crore.*De De Pyar De sustains though the collection figures having tapered down to mark the end of its run.The film's four week tally stands at 93.25 crore.*The week's new release, Kabir Singh, is the remake of the 2017 Telugu film, Arjun Reddy. It is writtenand directed by Sandeep Vanga, who also wrote and directed the original. The film is much differentthan the nationalistic and patriotic stuff meted out lately. It is back to violence and romance. Also,Telugu remakes prove generally acceptable to the Hindi audience.The film promises the best opening day collections considering its advance booking for any ShahidKapoor film so far. Some critics tend to compare the Hindi version to its original, Arjun Reddy, but, then,the public has not necessarily seen the original!(Vinod Mirani is a veteran film writer and box office analyst. The views expressed are personal. He can be reached at vinod.mirani@gmail.com)( With inputs from IANS )

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