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Reliance Retail's beta online consumer grocery platform JioMart has debuted its app on Google Play Store and iOS App Store.Within a few days of its launch, JioMart app crossed the 10 lakh downloads mark on the Google Play Store and is one of the top three apps in the 'Shopping' category. With the launch of the app, JioMart now enables increased omni-platform interface bringing seamless and enhanced accessibility to consumers.The mobile generation who find the ease of access through an app-based interface can now enjoy the convenience of placing orders through the JioMart app interface available for both Android and iOS devices.Consumers who use both apps as well as the portal interface on different devices can seamlessly migrate between the platforms with their login id and access their previous orders and cart items.The beta platform jiomart.com was launched simultaneously in nearly 200 cities and towns across the country towards the end of March.The extensive availability of JioMart platform across the country truly democratised digital shopping for essentials by bringing the online ordering service to several tier II and tier III towns where customers are experiencing online shopping and home delivery of grocery, fruits and vegetables and essential goods for the first time.Industry observers say JioMart has continuously been adding new products, features, brands and varieties each day, offering a whole new experience and an extensive bouquet of choices to its customers every time they shop.The bouquet of products now includes a wide range of personal care products, home and kitchen care products, puja needs, shoe care, baby care products and branded foods. With its smart store price promise, JioMart offers attractive prices on essentials with a minimum 5 per cent discount on all products.Besides, JioMart has also started providing multiple convenient payment options to the customers as it recently added Sodexo meal coupons to its existing payment options of net banking, credit and debit cards, ROne loyalty points and cash on delivery. Recently, it added credit card and wallets with cashback offers.During the recent AGM of RIL Chairman and Managing Director Mukesh Amb had informed about JioMart now taking over 2.5 lakh daily orders from across the country and the number is rising very fast with every single day.Elaborating on the ambitious expansion plan of JioMart, he had said that JioMart is now focused on scaling its geographical reach and delivery capabilities."JioMart is obsessed with providing convenience and superior shopping experience to consumers. In addition to grocery, we will expand JioMart to cover electronics, fashion, pharmaceutical and healthcare in the days ahead. In the coming years, we will cover many more cities, serve many more customers across India, and expand to many more categories."Industry analysts are upbeat about the JioMart initiative in their reports with Goldman Sachs saying: "We believe RIL's partnership with Facebook could result in the company becoming a market leader in the online grocery space with more than 50 per cent share by 2024."( With inputs from ANI )

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